Fixing websites that undersell your homes.

Yes, your site isn't finding leads, it's deciding whether the referrals you already have take you seriously.

Yes, not for the reason you'd expect. Your site isn't out finding leads, it's deciding whether the referrals you already have take you seriously. Someone hears your name at dinner, looks you up that night, and forms an opinion before you ever speak. The site's job is making sure that opinion matches the work.

Quoting blind is guesswork you'd pay for. The audit shows exactly what's wrong first, and it's yours either way.

Because quoting a redesign without looking properly is guesswork, and you'd be the one paying for the guess. The Craft Audit tells us both exactly what's wrong before either of us commits to anything, and the findings are yours whether or not we work together. If you move forward within 60 days, the fee comes off the build.

Two stages: a flat $2,000 audit, then builds starting at $10,000. The audit fee comes off if you move forward.

Two stages. The Craft Audit is a flat $2,000: a 90 minute session and a written brief within 48 hours. Full builds start at $10,000, with the final number depending on scope, mostly how many project pages we're building and how much of the copy I'm writing. If you move ahead with a build within 60 days of the audit, the $2,000 comes off the price.

I've built for real estate firms, not custom builders yet. The audit shows how I think, before you commit further.

I've built for a home developer and for real estate firms, and most of my work has been with companies whose reputation was better than their website. It's the same problem in a different trade. If you want a portfolio full of custom builders, I'm not that yet. What I'd offer instead is the audit: a fixed fee to see exactly how I think about your site, before you commit to anything bigger.

Fair question. You work with me start to finish, pay by milestone, and own everything. You're never locked in.

Fair question. One person is also why you're not handed to an assistant after the sales call. You're working with me from start to finish. Payments are tied to milestones, so you're never paying far ahead of delivered work, and everything is built on standard tools you own rather than a proprietary platform. You're never locked to me.

Yes, design can elevate great photos, but it can't fix phone shots. Get photography first; I can recommend someone.

It's the one thing I can't substitute for. Design can make good photography look exceptional. It can't make phone photos look like a $3M home. If you don't have professional shots yet, that's where I'd spend the money before hiring me. I'm glad to point you toward photographers who shoot this kind of work.

4-6 weeks from approved plan to launch. Your time: about four hours total, then just reviewing.

Most builds run 4-6 weeks from approved plan to launch. Your side of it is around four hours total: the 90-minute session, an hour pulling together project details and photos, and one round of feedback on the homepage. After that you're reviewing, not working.

Yes, by design. When a project wraps, you add it yourself in minutes, no emails or invoices.

Yes, and that's built in deliberately. When a project wraps and the photos come back, you add it in a few minutes. No emailing me, no invoice for a content update.